1. Who we are

Pulse AI Consultancy Ltd is registered in England and Wales (company number 17160537). We are the controller for personal data processed for our own website, marketing and business relationships. Smart Analytics Limited (trading as Lokulus) is a separate company within the same group and generally acts as an independent controller for its own activities. This notice explains our collection, use and sharing of personal data.

Personal data we collect

We may collect business contact details (name, job title, organisation, business email and telephone), enquiry and correspondence records, event and webinar registrations, marketing preferences, relevant professional interests, and website/device information collected through our website systems. Where applicable, we may receive contact details from referrals, public professional sources or other companies in our group. We will identify the source and provide required privacy information when data is obtained indirectly.

Purposes and lawful bases

We use personal data to respond to enquiries, manage business relationships, provide requested services, administer events, improve our website and services, send eligible business-to-business communications, and comply with legal obligations. Depending on the processing, our lawful basis may be legitimate interests (relationship management, relevant B2B outreach and service improvement, subject to balancing individuals’ rights), performance of a contract with an individual or pre-contractual steps, legal obligation, or consent where required. Marketing also complies with the Privacy and Electronic Communications Regulations (PECR).

Marketing and preferences

We may send relevant information about our services and related group offerings to eligible business contacts where permitted by UK GDPR and PECR. Corporate-subscriber marketing may be sent without prior consent under PECR where applicable, subject to UK GDPR and a clear right to object. Different rules may apply to sole traders, certain partnerships and other individual subscribers. We honour previous objections and unsubscribe requests. Every marketing email will provide an easy way to opt out; we may keep limited suppression records to respect those choices. Pulse may receive relevant contacts from Lokulus following a separate lawful-sharing assessment; it will provide its own privacy information when required and must independently satisfy PECR before marketing.

Sharing with group companies

Smart Analytics Limited (trading as Lokulus) and Pulse AI Consultancy Ltd are separate legal entities and normally act as independent controllers for their respective marketing. We may share proportionate professional contact information between these companies for specified, lawful business purposes only after assessing the lawful basis, reasonable expectations, privacy information and marketing preferences. Receipt of information by a group company does not automatically authorise that company to market to the individual. Where appropriate we maintain documented controller-to-controller sharing arrangements. Where details were received from Lokulus, the source will be identified in appropriate privacy information.

Other recipients and service providers

We may share personal data with trusted third-party service providers who support our business operations, including website hosting, customer relationship management (CRM), email communications, events and IT services. Where these providers process personal data on our behalf, we ensure appropriate data protection agreements and security measures are in place.

We may also disclose personal data where required by law or to relevant professional advisers or regulatory authorities.

Retention and security

We keep personal data only for as long as necessary for the purposes described, considering the nature of the relationship, legal obligations and marketing preferences. We periodically review, delete or anonymise records when no longer needed; limited suppression information may be retained to prevent unwanted marketing. We use appropriate technical and organisational security measures.

International transfers

We use trusted third-party technology providers, including HubSpot, Sanity and Google Analytics, to support our website, communications and business operations. Some of these providers may process personal data outside the UK. Where international transfers are subject to UK data protection requirements, we ensure appropriate safeguards are in place, such as UK adequacy regulations or approved contractual protections.

For further information about international transfers and the safeguards applicable to your personal data, please contact us using the details provided in this policy.

Your rights

Subject to applicable conditions, you may request access, rectification, erasure, restriction, portability, and object to processing based on legitimate interests. You have an unconditional right to object to processing for direct marketing, including related profiling. Where consent is the basis, you may withdraw it at any time without affecting earlier lawful processing. Rights concerning solely automated decisions may also apply where relevant. Contact us to exercise your rights; we will respond within applicable legal time limits.

Cookies and similar technologies

Our website uses cookies and similar technologies to ensure it functions properly, understand how visitors use it and improve their experience.

We use the following categories of cookies:

• Necessary cookies: Essential for the website to function correctly.
• Analytics cookies: Help us understand website usage and improve performance.
• Marketing cookies: Support relevant marketing and advertising activities.
• Personalisation cookies: Remember preferences and help provide a more tailored experience.

When you first visit our website, you can accept or reject non-essential cookies, or manage your preferences by category. Necessary cookies remain active, while other cookies requiring consent are only used with your permission.

You can change or withdraw your consent at any time through our website's cookie preferences settings.

Further information about the cookies we use, including their purposes, providers and duration, is available through our cookie information.

Changes and complaints

We will update this notice when our processing changes and provide additional privacy information before using personal data for a new purpose where required. You may complain to the UK Information Commissioner’s Office at https://ico.org.uk or 0303 123 1113. We welcome the opportunity to address concerns directly first.

Contact details

Pulse AI Consultancy Ltd
Company number: 17160537
Email: info@pulseconsultancy.ai
Registered office: 20 Wenlock Road, London, England, N1 7GU